Video On Demand Terminology

Hello,

While browsing through our site, you may have come across certain terms or acronyms. Here is a handy guide to help you out on what they mean!

Ad-Supported Video on Demand (AVOD): With AVOD, the consumer pays nothing to access content. The platform earns money by requiring users to watch advertisements before (pre-roll), during (mid-roll), or after (post-roll) their online streaming content plays. The platform pays the filmmaker or distributor a percentage of the ad revenue earned. Youtube and Hulu are examples of AVOD platforms.

Transactional Video on Demand (TVOD): This category of VOD is referred to as “Transactional” because consumers pay for individual transactions to buy or rent films. iTunes and Google Play are examples of TVOD platforms.

There are two types of TVOD:

• Electronic Sell Through (EST) (sometimes known as “Download to Own” or DTO) is the digital sale of the film for unlimited viewing in exchange for a fee.

• Download to Rent (DTR) is the digital rental of a film that is accessible for a limited length of time.

Subscription Video on Demand (SVOD) SVOD platforms charge consumers a monthly fee to access their full library of content. Netflix and Hulu Plus are examples of SVOD platforms.

• Cable Video on Demand Cable VOD allows cable television subscribers to get access to content on demand via cable settop boxes.